To date, our external marketing has comprised a new 60-second television commercial on CBS in 2014, as well as impactful ads in prominent publications, such as CARIBBEAN BUSINESS, El Nuevo Día, El Vocero, and on all their websites. All of these efforts, along with an increased focus on social media, have joined to boost our enrollment and visibility, not just on the island and the mainland, but also internationally.
One of our most powerful marketing tools remains word-of mouth. It has been proven as the most effective way to increase our enrollment, and we take this opportunity to thank everyone who has spread the word that “It’s a great time to be at Robinson!”
Our Development Office has successfully increased charitable giving with the support and involvement of our Trustees and Administration: first, by receiving 501(c)(3) Non-Profit status from the Federal IRS; second, by cultivating our relationship with the National Office of the United Methodist Women and other potential donors, including the Escribano Klau family; and, third, by increasing the effectiveness of our fundraising efforts, which include assisting the P.T.O. in providing our Clubs and Teams with the support they need to succeed.